Free tools
Small tools that do one thing properly
Free, genuinely working tools that run in your browser. Nothing is uploaded, nothing needs an account, and none of them produce a score designed to frighten you into a sales call.
UTM Campaign URL Builder
Build a correctly encoded campaign URL in your browser. It keeps any query string already on the page, overwrites a duplicate utm_ tag instead of stacking a second one, and keeps your casing consistent so one campaign does not split into four rows.
Open the toolTitle & Meta Description Preview
Paste a title tag and meta description and see the width each occupies, on desktop and on a phone. Truncation is decided by pixels rather than characters, and search engines rewrite a large share of what you write anyway.
Open the toolWebsite Launch SEO Checklist
Forty checks across benchmarking, staging hygiene, redirects, indexing, tracking, on-page, performance and the first eight weeks. Tick them off as you go — your progress is kept in your own browser and never sent to us.
Open the tool
No email gate, and no invented score
These run in your browser. Nothing you type is sent to us or to anyone else, nothing is stored on a server, and none of them ask for an email address before showing you the result.
None of them produce an overall score out of a hundred either. A score that cannot be explained is a sales instrument rather than a diagnostic, and it is the most common reason free marketing tools are not worth using.
Where a tool can only estimate something, it says so on the page. The title preview cannot know what a search engine will choose to display, and it tells you that rather than implying certainty.
Want a person to look at your site rather than a tool?